Miller Lite Commercials: Hot Babes and Dumb Guys
Sir Griffin does not like commercials. I do not get to see a lot of commercials thanks to the DVR. The DVR has become the greatest invention of our time. With the exception of live events, such as baseball and football games, I use the DVR exclusively to view my programs. Often on Sunday afternoons while watching a game I will even pause it for 15 minutes so I can skip commercials. But I still see plenty of commercials during games and there are basically three things advertised during games:
1. Beer
2. Cars & Trucks
3. Viagra/Cialis/Levitra
Right now there are a series of commercials running for Miller Lite that just bug the crap out of me. All the ads have the same premise.
• Guy goes up to the bar and orders a light beer.
• The bartender asks him if he wants crappy light beer or Miller Lite.
• Guy says he does not care.
• Bartender gives him crappy beer, makes implication that he is an idiot and tells him to come back later when he is ready to be man.
• Guy protests that there is nothing wrong with the way he looks.
• Bartender says yes there is.
• Guy looks stupid and is ridiculed.
You should know that the bars are all the sorts of bars that I have been in before: hotel bars, sports bars, beach bars, etc. None of these are the seedy bars that one would see in some films with the old drunk sitting on one end of the bar while our hero comes in and drowns his sorrows. So even though I am not a regular bar patron I am familiar with the settings.
For years beer commercials have made men out to look like complete and utter fools willing to do anything to suck down a brew. Having never been a fan of beer this is a foreign idea to Sir Griffin who has a much more refined palate. Nonetheless I have often been offended by this. Imagine if there was a series of commercials for beer where women looked like idiots. Can you just see the outcry and anger? Those commercials would be off the air due to threats of boycott within minutes, but it’s apparently okay to make men look like dumb drunks that have nothing on their minds other than beer. Suffice to say that this aspect of the ads is certainly annoying, but not new.
No, the part of these commercials that bug me the most is the bartender. It is always a beautiful, stunningly gorgeous woman with big boobs. Now, Sir Griffin is a fan of beautiful women with big boobs, but this is so incredibly unrealistic that it is just obnoxious. In fact, if you look around the bars on these ads you will see a bevy of beauties. Every girl in the bar is way hot, but the bartender is always the hottest. Like I mentioned earlier, I have been in these settings before and unless I am in Hooters, the Winghouse or Tilted Kilt there are no bartenders that look like this. And most certainly there is no bar I have ever seen in which each girl was prettier than the next. I’m all for more hot girls on TV, but I’d like my bar scenes in beer commercials to be a little more realistic.
And why in the world would the bar carry a beer that is crappy anyway? Don’t you want to serve your customers the best products possible? So why offer crappy beer? This makes no sense to me whatsoever.
So let’s see what we, as a community of TV and burger lovers, to get ads like this off the air for good. If you have any ideas or want to start any petitions please let Sir Griffin or Lady Sophia know as soon as possible.
For the record there is a hot blond in a bikini that plays the bartender in an ad in which she berates this guy for wearing a Speedo or something like that. If anyone has any idea who she is please let me know. I’d enjoy seeing her in anything else she may have done.
Stay thirsty my friends.
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